I, as a 90s child, know nothing about the pre-historic flying days, (you know, back in the 60s and stuff), except what I learned on the short-lived airline drama-based television series Pan Am (2011-2012). That means that my idea of airline travel during the Mad Men era is quite dramatic, luxurious, and… beautiful. Seriously. After seeing a 1960s era Christina Ricci rock a perfectly-fitting and fashionable bright blue flight attendant uniform, I began to recognize the incredible dullness which radiated from the style of every flight attendent I came across during my real world travels in present times.
When I learned that Virgin Airlines not only hired Vivienne Westwood, legendary designer of dramatic, luxurious and… beautiful clothing, to design a new line of uniforms for them, but that all uniforms would be eco-friendly, I kind of wet myself.
Basically, according to Virgin Airlines, they have always been pioneers of flight attendant style and they are sick and tired of every other lame-ass airline stealing their design (paraphrasing). So they did what any sensible airline would: they hired VIVIENNE EFFING WESTWOOD.
Vivienne, being a pioneer herself, took special care to work with Virgin and find a fabric that was both environmentally and economically friendly. They accomplished this by using recycled materials like canvas, scrap leather, and polyester yarn produced from plastic bottles.
The designs successfully display a classic vintage vibe that our generation really does not know but often tries to emulate. Excited to see these designs implemented in July 2013!